
A lack of footwear puts children at risk of injuries and diseases due to poor sanitation. Toke aims to provide quality footwear to vulnerable children to protect them from such hazards.
| CLIENT | Toke Calçados Infantis |
| YEAR | 2020 |
| WORKS | Art Direction, Campaign, Impact Design |
| LOCATION | Brazil |
| AWARDS | Brasil Design Award 2020 - Positive impact |





To communicate this campaign to the public, the importance of foot care was emphasized and an appeal was made for people to join the brand in improving the future of needy children. Toke partnered with three NGOs - Amigos do Bem, Fraternidade Sem Fronteiras, and Paz e Amor em Ação - which operate in the northeastern backlands, African countries, and São Paulo to reach those most in need.
| Agency | Arteleria |
| Art Direction | Túlio Grandi |
| Copy | Ihanna Barbosa |