
Development of branding, logo, application, and all graphic elements associated with the new CRM program of Chevrolet in Brazil, known as Chevrolet Fidelidade.
| CLIENT | GM, Chevrolet |
| YEAR | 2023 |
| WORKS | Branding, UI/UX, App, Visual Identity |
| LOCATION | Brazil |
| AWARDS |








Branding, logo, application, iconography, and all subsequent graphic developments for the new membership program of Chevrolet in Brazil, Chevrolet Fidelidade.
| Agency | MRM Brasil / McCann Worldgroup |
| UI/UX/Art Direction | Túlio Grandi |
| Copy | Marcelo La Farina |
| Creative Direction | Rodrigo Telles |