Logo Tulho Grandi

Batata Shake

Batata Shake

The Batata Shake emerged to connect with the young audience, featuring a visual identity that reflects the style of Generation Z and conveys authority in the ice cream and milkshake segment.

CLIENTBatata Shake
YEAR2020
WORKSArt Direction, Visual Identity, Illustration
LOCATIONBrazil
AWARDSPOPAI Awards 2020 - Design and Architecture

Batata Shake

The strategy to solve the challenge involved reinterpreting the classic aesthetics of the 80s in a vibrant and renewed way for the Batata Shake brand. Vibrant colors and a pattern of random geometric shapes were chosen, referencing products such as French fries and chocolate sprinkles in a playful manner. This pattern is present throughout the brand's identity, conveying a youthful, inviting, and diverse atmosphere.

Credits

Agency/StudioArteleria
Art DirectionTúlio Grandi
IllustrationBenson Chin, Shun Izumi, Túlio Grandi and Estúdio Casa Locomotiva
3DRafael Ferrigno
ArchitectureEstúdio Jacarandá
Art DirectionVisual IdentityIllustration

7Selected
Works

Toke

Toke

2022

The website was created in a playful, minimalist and modern using the Toke's brand leaving its self-made shoes in the spotlight.

UI/UXWebsiteDigital
Batata Shake

Batata Shake

2020

The Batata Shake emerged to connect with the young audience, featuring a visual identity that reflects the style of Generation Z and conveys authority in the ice cream and milkshake segment.

Art DirectionVisual IdentityIllustration
NBG Company

NBG Company

2022

NoBoringGuns is company that sells scopes all across the US.

BrandingUI/UXWebsite
Loyalty Chevrolet

Loyalty Chevrolet

2023

In unexpected places, the new CRM program not only empowers consumers but also inspires them through their actions, fostering transformations in their lives, in traffic, and in society as a whole.

Art DirectionLogoVisual Identity
Chevrolet Fidelidade

Chevrolet Fidelidade

2023

Development of branding, logo, application, and all graphic elements associated with the new CRM program of Chevrolet in Brazil, known as Chevrolet Fidelidade.

BrandingUI/UXAppVisual Identity
Today's footprints. Tomorrow's legacies.

Today's footprints. Tomorrow's legacies.

2020

A lack of footwear puts children at risk of injuries and diseases due to poor sanitation. Toke aims to provide quality footwear to vulnerable children to protect them from such hazards.

Art DirectionCampaignImpact Design
Greeking.me

Greeking.me

2022

Greeking.me is a travel company in Greece that needed a full redesign of their Website to match with their new brand position and reach their target audience.

UI/UXWebsiteDigital

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