
The Batata Shake emerged to connect with the young audience, featuring a visual identity that reflects the style of Generation Z and conveys authority in the ice cream and milkshake segment.
| CLIENT | Batata Shake |
| YEAR | 2020 |
| WORKS | Art Direction, Visual Identity, Illustration |
| LOCATION | Brazil |
| AWARDS | POPAI Awards 2020 - Design and Architecture |









The strategy to solve the challenge involved reinterpreting the classic aesthetics of the 80s in a vibrant and renewed way for the Batata Shake brand. Vibrant colors and a pattern of random geometric shapes were chosen, referencing products such as French fries and chocolate sprinkles in a playful manner. This pattern is present throughout the brand's identity, conveying a youthful, inviting, and diverse atmosphere.
| Agency/Studio | Arteleria |
| Art Direction | Túlio Grandi |
| Illustration | Benson Chin, Shun Izumi, Túlio Grandi and Estúdio Casa Locomotiva |
| 3D | Rafael Ferrigno |
| Architecture | Estúdio Jacarandá |